Do you want to start your career in the field of Digital Marketing but not sure where to start? Don’t worry all you need to do is stay tuned till the end of this post and you will get all the answers to your question.
Let me add a little smile on your face then we will continue, here are few wonderful renditions from the world of advertising.
1- ye dil maange more
2 – Har ek friend zaruri hota hai 2001 airtel
3 – Airtel instrumental
4 – Kya aap close-up karte hain?
5 – Googly Woogly Woosh
6 – Menton Dimag ki batti jala de
Those advertisements are so good and famous that sometimes we got addicted to them.
And those advertisements were the actual reason for the success of the company/product as television was the only source for the digital advertisement.
but do you remember any organization making such an impact with television advertisements today?
Most probably its No, we are not even watching as we were used to a few years back so how did we know about famous ads?
Do you remember those pamphlets which give you a discount if you take them with you to a particular grocery shop?
But do you remember when you did this last time, ok you didn’t even I don’t remember, the thing that I want to tell you that things have changed a lot?
Branding and marketing have reached beyond TV and printed materials. Today it’s about reaching your customer directly to them and pitching your product.
It’s about artificial intelligence like have you ever searched about a product and then you start seeing them all around the web.
This is the marketing level these days focusing on the customers who actually need the product rather than showing your ads to each and every person.
And it’s not only about running the ads, but you can also track and analyze each and every little thing and can change things according to yourself.
So let’s see how these things happen, who did them and lot more to clear all your doubts.
Digital Marketing is the thing that made all these possible and Digital Marketers are the people who perform all the Digital Marketing activities.
There are a whole lot of different activities that digital marketers do we will cover each and everything in this article.
What is Digital Marketing?
In a layman term, you can call it as the marketing of any product or service with the help of digital channels which includes Search Engines (Google, Bing, Baidu), Electronic Mails (Emails) and Social Media (Facebook, Instagram, Twitter, Linkedin) and websites.
But if we go deep there are a lot of different factors that work within digital marketing.
As with each passing day, business is getting more dynamic, everyone has to change according to the market. And all the things are done by digital marketers, let’s see different spaces where digital marketers are involved.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Writing
- Social Media Marketing (SMM)
- Mobile Marketing
- Formulation of Online Marketing Strategy
- Data Analytics
- Web Designing and Web Development
- Brand Management
- Email Marketing
- Paid Advertisement
We will discuss more in the article but the thing is that you don’t have to be an expert in all the areas.
To build a great career you need to have knowledge about all the areas but need to be an expert in a specific area.
So these are the area where Digital Marketer works and now let’s move to the various components of Digital Marketing?
What are the components of Digital Marketing?
Now imagine Digital Marketing as a classroom and as every classroom has different kinds of students this class also has a variety of students.
- The Muscular one SEO (Search Engine Marketing)
- The Philosophical one Content Writing
- The amiable on Social Media Marketing
- The calculative one Pay Per Click
- The wise one Affiliate Marketing
- The fashionable one Marketing Automation
- The sophisticated one Native Advertising
- The entertaining one Inbound Marketing
Now think can you make great bonding with all of them, of course not, we all have only a few people with whom we make a great bonding.
It’s good to become friends with all of them but a great bonding can only be made with few of them.
And that is a thing you have to understand so make a great bond with few they will support you every time you need them.
To enter the class of Digital Marketing and gradually you will get to know with whom you can make great bonds.
So be with me for a few minutes and you will get to know about each and every child of the Digital Marketing Class.
So, let’s have a brief intro of every student and then we will move forward.
Roll No. 1 – Search Engine Optimization (SEO)
It is the process of ranking your website on the top page of any search engine and attracting high-quality traffic to your website without any paid promotion.
There are a lot of different factors in SEO and we will discuss all of them in our next article as there are almost 200 factors in SEO.
Roll No. 2 – Content Writing
Whatever you find written on the web has been written by someone and to write content one needs some kind of technical knowledge like keyword optimization, plagiarism, content length all these help to write great content.
Roll No. – 3 Social Media Marketing
Social Media Marketing helps you to connect your brand with your potential customers, to increase your sales, and also to drive website traffic.
The major social media that brands and people use to perform these tasks are Facebook, Instagram, Twitter, Pinterest, Youtube, and snap chat.
And to complete these tasks one needs to post engaging and attracting content regularly.
There are a lot of social media management tools that help brands to keep your customers engaged with your brand.
Roll No. 4 – Pay Per Click
It is a model of advertisement in which advertisers get charged whenever a person clicks on the link he is promoting.
Most commonly you can see these ads on Google when you search for any particular product or service.
Roll No. 5 – Affiliate Marketing
This is the process where you promote a product of any brand having an affiliate marketing program and whenever you make a sale you get some amount of commission form that.
With affiliate marketing, you can earn passive income which means you only have to work once and you will get paid for a long time.
There are many marketplaces where you can register yourself as an affiliate marketer to earn huge profits by promoting and selling other products and services.
Here are a few marketplaces where you can register yourself to promote products and services.
Roll No. 6 – Marketing Automation
When you use the tools and software to make your activities automated this process is called as marketing automation.
There are a lot of tools that make you email campaigns, social media posts and even ads automated.
This is to make their things more efficient and personalized which gives their customers a feeling of importance.
Roll No. 6 – Native Advertising
The ads which match the function and form of a particular platform on which it was appearing.
The main aim of these ads is getting blend with the native platform so consumers won’t be able to make a difference between the content and ads.
And this is the actual reason for their effectiveness as they don’t feel like advertisements to their customers.
Roll No. 7 – Inbound Marketing
When you include so many different channels and different types of content to attract your targeted customers to your website this strategy we called Inbound marketing.
This is only the foundation of the idea to bring customers to your website, the next thing you have to do is you have to continue your help, support and empower them after you make them your customers.
So here we are done with the brief introduction of our students and we will be moving toward our next topic.
What does a Digital Marketing Professional do?
You just can’t become a successful Digital Marketer until you are self-motivated who are very curious to learn about the latest trends, love to learn about building a brand image and also need to know how to build good customer relationships.
You must have the knowledge about how to fluctuate the position of websites, how to create attractive and scalable advertising, these are the following positions in digital marketing which you can choose according to your expertise.
- Search Engine Optimization Expert (SEO Expert)
- Social Media Marketer or Social Media Marketing Expert
- Online Content Writer
- Mobile Marketing Expert
- Email Marketing Expert
- Business Analyst Expert
- Web Designer
- Brand Manager
Scope of Digital Marketing
Digital Marketing is the most sought career opportunity in recent times. If you go with the statistic you get to know that Digital Marketing is the booming sector worldwide.
If you want to know yourself about the scope of this sector just logging to India’s largest job portal and search for Digital Marketer and you can see the data by yourself.
Even the Indian prime minister has come up with the idea of Digital India and that helps India to grow in the field of Digital Marketing.
Benefits of pursuing a career in Digital Marketer
i) Start Your Career without any investment
The best part of Digital Marketing is that you don’t need to enroll yourself in an expensive course, don’t need to sit for long classes, also you need to write exams and crack the exam and earn the degree to pursue your career in digital marketing.
Off many companies want a professional degree but the fact is that if you have proper knowledge you don’t need and any kind of degree,
But the quest to raise here is why anyone will give you a job if you don’t have any degree and the answer is your website.
All you need to do is buy a domain and hosting, select a niche and attract visitors to your website and prepare an attractive excel sheet with all the data, attach a screenshot of Google Analytics and Google search console and prepare a good resume a shoot the mail to the HR and that’s it if there is a requirement they will surely hire you.
ii) Continuously Evolving Industry
As with time internet usage is increasing Digital Marketer needs are also increasing which means lots of job opportunities and also there are so many different opportunities which we have already discussed above so you can opt for the area in which you are comfortable.
iii) Time Flexibility
There isn’t anything like a time foundation with digital marketing it is totally up to you when you want to work.
You are a night person who loves to work during the night and want to sleep during sunlight all the things are internet based so you can choose your own timing.
iv) Working Place Flexibility
So as I told all the things in Digital Marketing are internet and laptop-based so you don’t need to worry about the place all you need is a laptop and internet to work properly?
You can even work when you are on vacation if you want to, which means no losses even on vacations.
Even if you are working with a company you can opt for work from home if you don’t want to go to the office.
They will provide you the task and you just have to complete them and send them and that’s all to live a financially independent life.